站内搜索：SaaS公司再不真干客户成功，那就完了
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SaaS公司再不真干客户成功，那就完了
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企业信息化服务-企业CBD
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拓荒牛
19小时前
![](https://img2.tuohuangzu.com/uninf/images/202507/2025072706024530303.png"></div><p><span><span><span>这张图说明：新客户销售的机会越来越小。至</span></span><span><span>2024</span></span><span><span>年，</span></span><span><span>saas</span></span><span><span>企业的所有收入中，新客户销售收入大约不到</span></span><span><span>15%</span></span><span><span>。</span></span></span></p><p><span><span><span>获取新客户的</span></span></span><span><span><span>机会</span></span></span><span><span><span>越来越小，</span></span><span><span>saas</span></span><span><span>公司依靠销售增长和盈利的机会越来越渺茫。</span></span></span></p><p><span><span><span>我</span></span></span><span><span><span>不知道这</span></span></span><span><span><span>是</span></span></span><span><span><span>一个好消息，还是一个坏消息。</span></span></span></p><p><span><span><span>但一个结果是确定的：</span></span></span><b><span><span><span>如果此时再不投资于客户成功，一切都晚了。</span></span></span></b></p><p><span><span><span>海外</span></span><span><span>saas</span></span><span><span>企业对于</span></span></span><span><span><span>客户</span></span></span><span><span><span>留存</span></span></span><span><span><span>，</span></span></span><span><span><span>已经达到前所未有的投入。</span></span></span></p><p><span><span><span>在</span></span><span><span>ae</span></span><span><span>大量失业的同时，</span></span><span><span>csm</span></span><span><span>的需求数量和身价，又回到</span></span><span><span>saas</span></span><span><span>初期的水平。</span></span></span></p><p><span><span><span>而这一切，都是为了维持增长和高估值。</span></span></span></p><p><span><span><span>最近的一项相关调查，可以说是</span></span><span><span>“触目惊心”。任何一家</span></span><span><span>saas</span></span><span><span>公司都无法选择忽略。</span></span></span></p><ul><li><p><span><span><span>客户</span></span></span><span><span><span>留存</span></span></span><span><span><span>率</span></span></span><span><span><span>每</span></span></span><span><span><span>提高</span></span><span><span>5%</span></span></span><span><span><span>，</span></span></span><span><span><span>平均</span></span></span><span><span><span>利润</span></span></span><span><span><span>可以</span></span></span><span><span><span>提高</span></span></span><span><span><span>75%</span></span></span><span><span><span>。</span></span></span></p></li><li><p><span><span><span>67%</span></span></span><span><span><span>的客户，在第</span></span><span><span>3</span></span><span><span>年的花费，都超过首年的费用。</span></span></span></p></li><li><p><span><span><span>考虑客户推荐和品牌传播，老客户的实际价值，是他们交易时的</span></span><span><span>8~10</span></span><span><span>倍。</span></span></span></p></li><li><p><span><span><span>获取新客户的成本</span></span></span><span><span><span>，</span></span></span><span><span><span>平均</span></span></span><span><span><span>是客户</span></span></span><span><span><span>留存</span></span></span><span><span><span>成本的</span></span>)
